Askyoyo

Intro

AskYoyo is a guest experience app that makes it easy for hotels to tailor your stay according to your preferences and needs.

Time

‍12 weeks, 2022‍

Role

‍Product design, branding, and web design. I worked as a leading designer, collaborating closely with the founder and team of developers.

Goals

The idea for Askyoyo originated from a team of experienced hoteliers who recognized the need for a more efficient and effective way for guests to communicate their preferences and needs to hotel staff. They saw that many guests were frustrated with the current process, which often involved filling out lengthy forms or making multiple phone calls to the hotel. They also noticed that hotels were spending a lot of time and resources coordinating requests and responding to guest inquiries.

To address these issues, the team developed Askyoyo, a guest experience app that makes it easy for hotels to tailor each guest's stay according to their preferences and needs. With Askyoyo, guests can simply log in to the app and select their preferences and demands for their stay. The app automatically sends this information to the hotel, which can quickly and efficiently respond to requests. This streamlined the communication process and made it easier for guests to have their preferences and needs met.

✦ To improve the efficiency of communication between guests and hotel staff. By providing a dedicated platform for guests to communicate their preferences and needs, Askyoyo aimed to reduce the amount of time and effort spent coordinating requests and responding to inquiries.

✦ To improve the efficiency of communication between guests and hotel staff. By providing a dedicated platform for guests to communicate their preferences and needs, Askyoyo aimed to reduce the amount of time and effort spent coordinating requests and responding to inquiries.

✦ To increase guest engagement and loyalty. By making it easier for guests to customize their stay and have their preferences and needs met, Askyoyo aimed to improve the overall guest experience and encourage guests to return to the hotel in the future.

✦ To provide hotels with valuable insights and data. By collecting data on guests' preferences and needs, Askyoyo aimed to help hotels better understand their guests and make informed decisions about improving the guest experience and driving revenue.

✦ To enhance the reputation of hotels. By providing a convenient and easy-to-use platform for guests to communicate with hotel staff, AskYoyo aimed to improve hotels' reputation and help them stand out from the competition.

✦ To establish a solid and recognizable brand presence in the market for guest experience technology. By creating a modern and sophisticated brand identity, Askyoyo aimed to stand out from the competition and attract hotels and guests to the app.

✦ To effectively communicate the app's value proposition to hotels and guests. Through clear and compelling messaging and visually appealing graphics and images, Askyoyo aimed to showcase the app's benefits and convince hotels and guests to use it.

✦ To support the app's critical positioning and messaging with consistent visual assets. By developing a comprehensive graphic design set aligned with the brand's aesthetic and messaging, AskYoyo aimed to ensure that the app's key messages were consistently reinforced across all touchpoints.

✦ To create a solid emotional connection with hotels and guests. By designing the brand identity to be modern, sophisticated, and vibrant, Askyoyo aimed to develop a strong emotional connection with its target audience and establish a positive and lasting brand impression.

To ensure that Askyoyo was successful, the team conducted extensive testing and user research to refine the app's features and user experience. They also worked closely with hotels to understand their specific needs and ensure that Askyoyo met their requirements. After launching the app, the team gathered feedback from hotels and guests to improve the app and provide a better user experience.

Results

After launching Askyoyo, hotels saw an increase in guest satisfaction and engagement. Guests could easily communicate their preferences and need to hotel staff, and hotels could quickly and efficiently respond to these requests. This led to an overall improvement in the guest experience and positively impacted the hotel's reputation and bottom line.

In addition to improving the guest experience, Askyoyo also helped hotels to save time and resources. By streamlining the communication process between guests and staff, hotels were able to reduce the amount of time and effort spent on coordinating requests and responding to guest inquiries.

Here are other results worth mentioning:

✦ Improved communication efficiency: As a result of using Askyoyo, hotels were able to more quickly and efficiently respond to guest requests and inquiries. This allowed hotels to save time and resources, which they could then reallocate to other areas of the business.

✦ Increased guest engagement and loyalty: By making it easier for guests to customize their stay and meet their preferences and needs, Askyoyo helped hotels improve the overall guest experience and encourage guests to return in the future. This led to increased repeat business and a boost in hotel revenue.

✦ Valuable insights and data: By collecting data on guests' preferences and needs, Askyoyo provided hotels with valuable insights that they could use to make informed decisions about how to improve the guest experience and drive revenue. This data helped hotels to better understand their guests and tailor their services to meet their needs.

✦ Enhanced reputation: By providing a convenient and easy-to-use platform for guests to communicate with hotel staff, Askyoyo helped hotels to improve their reputation and stand out from the competition. This led to an increase in bookings and a boost in the hotel's overall performance.

Overall, the launch of Askyoyo was a success for both hotels and guests. It provided a convenient and easy-to-use platform for guests to communicate their preferences and needs. It helped hotels improve the guest experience and save time and resources.