Jul 2021
  

Blind Cupid

Intro

Blind Cupid is a new dating app that pairs people with someone new based on personality type and psychological match.

Time: 12 weeks, 2021

Info:
Product design - working closely with the principal founder and dedicated team.

Goals

Based on years of psychological research and pre-launch user testing, we summarized the key pain points from the current status of user experience of dating apps.

✦ Attractive user interface design is as much important as user experience

✦ A matchmaking algorithm that works, which is the first time there has been one for this demographic audience

✦ Quality of matches with people who have personalities that are compatible with yours

✦ Users who want to find dates in real life but their personality type is complex for other people to read

✦ Decreased app usage because our app makes it easier than meeting people in person

Based on the findings, we focused the design on a new experience for the user's personality rather than the usual swiping doom scrolling experience on similar apps.

The app can be recognized by improving the matching algorithm technology and proposing better user recommendations. Intuitive app design enables fast and dynamic adjustments to user preferences.

Results

Blind Cupid is the app with the highest user satisfaction rate for this demographic.

Our customers like Blind Cupid more than they do their social media app (like Tinder, Instagram, or Snapchat) because it's actually valuable for them.

We are also the only app that uses algorithms to match people based on their thoughts, not app profile or location, so users have a better app experience and don't spend as much time swiping through other apps.

All app metrics are meeting or exceeding expectations. Blind Cupid has demonstrated exponential growth since its launch, while other dating apps have been flatlining for the past year. More importantly, we've had >50 app store reviews that average 4.8 stars with only five total negative reviews.

Blind Cupid is the app with the highest user satisfaction rate for this demographic

People also like Blind Cupid more than they do Instagram or Snapchat; 18% prefer it to Tinder

The only app that uses algorithms to match people based on how they think, not app profile or app location

Matches you with someone who has personalities that are compatible with yours

• 90% of app users would recommend Blind Cupid to a friend