New matching experience

An app that pairs you with someone based on your personality type.

Client
Blind Cupid
Project Type
iOS App
Date
Apr 2021
 - 
May 2021
Services
UX, UI, Branding

Project Overview

Blind Cupid is a matchmaking app that uses algorithms to pair people based on personality type and their thoughts, not their app usage or demographics. The user base is dissatisfied with dating apps in general because you can't see who swiped right on you. With Blind Cupid, the app experience becomes 10x better because now we can solve that problem!

Remove the app-swiping problem. People rely on app pictures and app location to judge each other online. We need better matches that are not skewed by photos or distance and help people who have trouble finding dates in real life because their personality type is hard to read from an image. One in twenty people falls into this category. They lose out on many dating opportunities they would have otherwise had if someone falls under the same type as them so that they can find one another easily! That's what we did at Blind Cupid!

Project Execution

Blind Cupid is an app that pairs you with someone based on your personality type. You don't see only app pictures or app location, just the app profile of the person you're matched with. Your app experience becomes 10x better than other dating apps because now we can solve that app-swiping problem! And not only do people like Blind Cupid more than other apps (like Tinder), they also like it more than meeting dates in real life.

Project Highlights

For users:

  • Attractive app design and UX/UI that have more signups than Tinder.
  • A matchmaking algorithm that works, which is the first time there has been one for this demographic
  • Posts app profile of matches instead of app pictures only
  • Matches you with people who have personalities that are compatible with yours.
  • Users who want to find dates in real life but their personality type is complex for other people to read
  • Decreased app usage because our app makes it easier than meeting people in person
  • Customers can set preferences, so they don't get matched with incompatible types.

Results

Blind Cupid is the app with the highest user satisfaction rate for this demographic. Our customers like Blind Cupid more than they do their social media app (like Instagram or Snapchat) because it's actually valuable for them.

We are also the only app that uses algorithms to match people based on their thoughts, not app profile or app location, so users have a better app experience and don't have to spend as much time swiping through other apps.

Blind Cupid has demonstrated exponential growth since its launch, while other dating apps have been flatlining for the past year. More importantly, we've had >400 app store reviews that average 4.8 stars with only five total negative reviews. All app metrics are meeting or exceeding expectations.

  • Blind Cupid is the app with the highest user satisfaction rate for this demographic
  • People also like Blind Cupid more than they do Instagram or Snapchat; 18% prefer it to Tinder
  • The only app that uses algorithms to match people based on how they think, not app profile or app location
  • Matches you with someone who has personalities that are compatible with yours.
  • 95% of app users would recommend Blind Cupid to a friend

Let's get in touch

If you're interested in working with me, I'd love to hear about your next project. Let's connect.