Paths

Intro

Paths app is designed to help people explore new places and find hidden secrets. Whether you're looking for a new hiking trail or want to check out a hidden waterfall, Paths has you covered.‍

Time

‍12 weeks, 2022

‍Role

‍Product design, branding, and web design. I was working as a product designer with founders and cross-functional team.‍

‍Goals

The team behind the Paths app was passionate about outdoor adventure and exploration. They noticed that many people needed help finding new and exciting places to visit, especially when traveling or in unfamiliar areas. They also noticed that there was often a need for more high-quality and accurate information about these places, making it difficult for people to plan and prepare for their trips.

To address these issues, the team created a platform to help people discover and explore new places and hidden secrets in their local area or when traveling. They wanted to create a community of users who could share their experiences and recommendations with one another and provide a wide range of options for different activities and locations.

To ensure that the app was user-friendly and intuitive, the team spent a lot of time researching and testing different design and navigation options. They also worked with content experts to create accurate and detailed descriptions, photos, and maps for each place featured on the app.

✦ To provide a platform for users to discover and explore new places and hidden secrets in their local area or when traveling.

✦ To create a community of users who share their experiences and recommendations for new places to visit.

✦ To provide high-quality and accurate information about the places and activities featured on the app. This might include descriptions, photos, maps, and other details that help users plan their trips and make informed decisions.

✦ To offer a wide range of options for users, including different activities (such as hiking, biking, or sightseeing) and locations (such as urban, rural, or coastal).

✦ Make the app user-friendly and intuitive, with a clean and easy-to-navigate interface that lets users quickly find what they're looking for.

✦ To continuously update and improve the app based on user feedback and data analysis, to enhance the user experience and meet the community's changing needs.

✦ To build partnerships with relevant organizations, such as conservation groups, tourism boards, and outdoor gear brands, to provide value to users and generate additional revenue streams.

✦ To use data and analytics to understand user behavior and preferences and better tailor the app's content and features to meet the target audience's needs.

To generate revenue, the team decided to offer in-app purchases (such as premium features and offline maps) and to partner with local businesses and tourism boards that could advertise on the platform. They also invested in marketing and advertising to reach and attract new users.

Overall, the team was committed to creating a high-quality and valuable experience for users and to continue updating and improve the app based on user feedback and data analysis. They were excited to see how the app would be received and to make a positive impact on people's adventures and explorations.

‍Results

After publishing the Paths app, the company saw a significant increase in user engagement and retention. The app quickly gained a loyal user base, with many users regularly returning to discover new places and share their own recommendations with the community.

✦ Improved user satisfaction and loyalty: The company may have seen an increase in user satisfaction and loyalty by providing high-quality and accurate information about the places and activities featured on the app and continually updating and improving the app based on user feedback. This might be reflected in positive reviews and ratings, as well as in high levels of repeat usage and word-of-mouth recommendations.

✦ Increased user engagement: The Paths app may have seen increased user engagement by offering a wide range of options and creating a sense of community. This might include longer session times, more frequent usage, and higher levels of user-generated content (such as photos, reviews, and recommendations).

✦ Greater brand awareness: The company may have increased brand awareness for the Paths app through marketing and advertising efforts. This might be reflected in increased social media followers, website traffic, and overall visibility in the market.

✦ Positive impact on local economies: The Paths app may have positively impacted local economies by promoting and supporting local businesses and tourism boards. This might include an increase in tourism and economic activity, as well as the creation of new jobs and opportunities.