Nov 2021



Pludo is an app that allows users to engage with experts and influencers by sending them questions or requests for advice.


6 weeks, 2021


Product design, branding, and web design. I was working as a leading designer in a small team.


When the founders of Pludo first conceptualized the app, they saw a need for a platform that would allow individuals to connect with experts and influencers in their industry. They recognized that many people had questions or sought guidance from industry leaders but needed more opportunities to do so.

This situation provides us plenty of scenarios because now there are multiple options available at each end: products or services (us), end users who will use these things differently based on what type(s)of person we're talking about, and with whom we work.

We started off by generating a pretty open-ended problem statement. We synthesize feedback and research to define a new modern profile page to enhance user experience.

One of the critical solutions that the Pludo team implemented was the ability for users to send questions or requests for advice directly to experts and influencers. This feature was designed to be simple and intuitive, making it easy for users to get their needed help.

In addition to this feature, the Pludo team also focused on building a sense of community among users. They implemented features such as chats and discussion groups, which allowed users to connect with one another and share their experiences and insights.

Here are some other key goals:

✦ Make the app easy to use and navigate with a clear and intuitive interface.

✦ Provide a wide range of experts and influencers in various industries to give users a variety of options for seeking advice and guidance.

✦ Enhance the user experience through the development of new features and functionalities, such as the ability to schedule consultations or connect with experts in real-time.

✦ Offer a variety of ways for users to connect with experts, such as through questions, consultations, or real-time video chat.

✦ Respond promptly to user inquiries and requests for assistance.

✦ Continuously gather and incorporate user feedback to improve the app and address any issues or concerns that may arise.

✦ Offer a personalized experience for users by suggesting experts and content based on their interests and needs.

✦ Foster a sense of community among users by providing chats and discussion groups for them to connect and share their experiences.

✦ Provide a seamless and secure payment process for users who pay for consultation services or subscriptions.

To further enhance the user experience, the Pludo team also invested in developing new features and functionality. For example, they added the ability for users to schedule consultations with experts or connect with them in real time through video chat. These features helped to make the app more convenient and accessible for users.


Upon launching the Pludo app, the company saw significant success in achieving its goals. The app quickly gained a large user base, with many individuals seeking expert advice on various topics. As a result, the app saw a significant increase in user engagement, with users spending more time on the app and interacting with experts and influencers. Also achieved:

✦ Increased traffic to the app's website and social media pages, as users share their experiences with the app and experts share their content.

✦ Positive reviews and ratings from users can help to attract new users and build credibility for the app.

✦ A strong brand reputation, as users, come to trust the app as a reliable source of expert advice and guidance.

✦ A growing user base, as the app's popularity and success attract more individuals to join and engage with experts.

✦ Increased revenue through subscription fees and paid consultation services, as the app continues to grow in popularity and demand for these services increases.

✦ Collaborations with businesses, educational institutions, and other industry partners can help to expand the app's reach and revenue streams.

✦ Improved user experience as the app continues to develop and roll out new features and functionality based on user feedback.