RareWaves

Intro

RareWave is a music app that features rare and exclusive recordings from artists that would otherwise be unavailable to consumers. The app will focus on independent musicians or those who have been under the radar but are now becoming more well known. 

Time

‍6 weeks, 2021‍

Role

‍Product design and brand design for music apps with recognition technology to determine the user's musical taste.‍

Goals

When the founders of RareWave first set out to create a new music streaming app, they saw an opportunity to offer something that was missing from the market: a platform for independent and under-the-radar artists to showcase their work. They knew that countless talented musicians were struggling to gain exposure and recognition in the crowded music industry, and they wanted to create a way for these artists to reach a larger audience.

As they began to develop the app, the founders of RareWave focused on creating a seamless and intuitive user experience that would make it easy for users to discover new music. They also knew that exclusive and rare content would be vital in attracting and retaining users, so they worked to secure agreements with artists to feature their work on RareWave.

To further enhance the user experience, the RareWave team also integrated social features that allow users to share their music discoveries with friends and discover new music through their social circles. They also added offline listening capabilities and high-quality audio streaming to ensure users' best possible listening experience.

Here are some other key goals:

✦ To provide a seamless and intuitive user experience for discovering and listening to new music.

✦ To offer a wide range of genres and styles to appeal to diverse users.

✦ To continuously update the app with new content to keep users engaged and coming back for more.

✦ To offer personalized recommendations to help users discover new artists and tracks that match their preferences.

✦ To integrate social features that allow users to share their discoveries with friends and discover music through their social circles.

✦ To offer offline listening capabilities for users who want to access their music without an internet connection.

✦ To provide high-quality audio streaming to ensure users' best possible listening experience.

By focusing on these goals, RareWave can provide a top-notch user experience that keeps users coming back for more. Whether they are discovering new music, sharing their discoveries with friends, or simply enjoying their favorite tracks, RareWave aims to make the process as enjoyable and seamless as possible.

To further enhance the user experience, the RareWave team also integrated social features that allow users to share their music discoveries with friends and discover new music through their social circles. They also added offline listening capabilities and high-quality audio streaming to ensure users' best possible listening experience.

Results

Overall, RareWave achieved its goals of providing a platform for independent musicians, offering unique and exclusive content, and increasing the visibility and popularity of under-the-radar artists. The app's success has also led to the possibility of expanding to include a broader range of artists and genres in the future.

Here are other results worth mentioning:

✦ Increased user retention: By providing a high-quality, seamless user experience and continuously updating the app with new content, RareWave can keep users engaged and coming back for more. This leads to increased user retention, as users are less likely to churn if they regularly find new music they enjoy.

✦ Increased brand loyalty: By focusing on offering exclusive and rare content, RareWave can differentiate itself from other music streaming platforms and build a strong brand identity. This can lead to increased brand loyalty, as users are more likely to continue using the app if they feel it offers something unique and valuable.

✦ Increased artist engagement: By providing a platform for independent and under-the-radar artists to showcase their work, RareWave can foster community and engagement among its featured artists. This can lead to increased artist loyalty, as artists are more likely to continue working with RareWave if they feel it is a supportive and valuable platform for their music.